Privacy Policy

Overview

picalta provides AI-powered tools that help users create e-commerce product visuals from uploaded product images. This Privacy Policy explains how picalta collects, uses, stores, protects, and shares information when you access our website, applications, and services.

picalta is an independently operated software product. In this Privacy Policy, “picalta,” “we,” “us,” and “our” refer to the independent operator of the picalta service.

By using picalta, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Account information

When you sign in to picalta using Google Sign-In, we may receive:

• Your Google Account ID
• Your name
• Your email address
• Your Google profile photo
• Your locale or language preference, when provided by Google

We do not receive or store your Google password.

picalta does not request or access your Gmail messages, Google Drive files, Google Contacts, Google Calendar data, or other private Google services. If we introduce a feature that requires additional Google permissions, we will update this Privacy Policy and request your consent before accessing that data.

User content

When you use picalta, we may process:

• Product images and reference images you upload
• Product information and creative instructions you provide
• Generated images and visual assets
• Generation settings, selected markets, platforms, languages, and styles

Account and transaction information

We may collect information associated with your use of the service, including:

• Credit balance and credit usage
• Purchase and payment records
• Account preferences
• Customer support communications

Payment card information may be processed directly by our payment service providers. picalta does not store complete payment card numbers.

Technical and usage information

We may automatically collect technical information such as:

• IP address
• Browser and device type
• Operating system
• Login and activity timestamps
• Error logs and diagnostic information
• Pages and features used within the service

2. Google Account Data

picalta uses Google Account data only to:

• Authenticate you and allow you to sign in
• Create and maintain your picalta account
• Display your account name, email address, and profile image
• Protect accounts and prevent fraud or unauthorized access
• Communicate with you about your account or support requests

picalta does not:

• Sell Google Account data
• Use Google Account data for targeted advertising
• Share Google Account data with data brokers
• Use Google Account data to determine creditworthiness
• Use Google Account data to train generalized or non-personalized artificial intelligence models
• Send your Google profile information to image-generation providers for the purpose of generating product visuals

Google Account data may be processed by infrastructure, authentication, database, security, or support providers only where necessary to operate picalta.

picalta’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

3. How We Use Information

We use collected information to:

• Provide, operate, and maintain picalta
• Authenticate users and manage accounts
• Process uploaded images and generate visual assets
• Track credit purchases and consumption
• Improve service performance and reliability
• Detect fraud, abuse, and security incidents
• Respond to support requests
• Comply with legal obligations
• Communicate important service or policy updates

We do not use Google Account data for advertising or unrelated marketing profiling.

4. AI Processing and Generated Content

To provide image-generation features, picalta may transmit uploaded product images, user instructions, and related generation data to third-party artificial intelligence service providers.

Depending on the feature and available provider, these services may include Google and OpenAI. They process information on our behalf to generate requested visual assets. We do not intentionally include your Google Account ID, Google profile photo, or other Google profile information in image-generation requests.

You should not upload confidential, sensitive, regulated, or personal information that is unnecessary for generating product visuals.

5. How We Share Information

We may share information with trusted service providers that support:

• Authentication
• Cloud hosting and storage
• Database infrastructure
• AI image generation
• Payment processing
• Analytics and error monitoring
• Customer support
• Email delivery
• Fraud and security prevention

These providers may access information only as necessary to perform services for picalta and are expected to protect it appropriately.

We may also disclose information:

• When required by law or valid legal process
• To investigate fraud, abuse, or security threats
• To protect the rights and safety of picalta, our users, or others
• In connection with a merger, acquisition, financing, or sale of assets, subject to applicable legal requirements

picalta does not sell personal information or Google user data.

6. Data Retention and Deletion

We retain account information for as long as your picalta account remains active and for a reasonable period afterward where necessary for security, fraud prevention, dispute resolution, or legal compliance.

Uploaded images and generated content may be stored so that you can access your generation history. You may delete available content through the product interface where supported or request deletion by contacting us.

You may request deletion of your picalta account and associated personal information by emailing privacy@picalta.com.

After verifying the request, we will delete or anonymize applicable personal information unless retention is required by law, necessary to complete transactions, prevent fraud, resolve disputes, or enforce our agreements.

Revoking picalta’s access through your Google Account prevents future Google authorization but does not automatically delete information already stored in your picalta account. A separate deletion request may therefore be required.

7. Security

We use reasonable administrative, technical, and organizational measures designed to protect information, including encrypted network connections, access controls, authentication protections, and restricted access to production systems.

No online service can guarantee absolute security. Users are responsible for protecting access to their Google Account and devices.

8. Cookies and Analytics

picalta may use cookies and similar technologies to:

• Maintain login sessions
• Remember preferences
• Protect accounts
• Measure product performance
• Diagnose errors and improve reliability

Where required by applicable law, we will request consent before using non-essential cookies.

9. Your Rights and Choices

Depending on your location, you may have rights to:

• Request access to personal information
• Correct inaccurate information
• Request deletion
• Restrict or object to certain processing
• Request a portable copy of certain information
• Withdraw consent where processing is based on consent

To submit a request, contact privacy@picalta.com.

10. International Data Transfers

picalta and its service providers may process information in countries other than the country where you live. Where required, we use appropriate safeguards for international data transfers.

11. Children’s Privacy

picalta is not intended for children under the age of 18, and we do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy to reflect changes to our service, data practices, or legal obligations. We will update the “Last updated” date and provide additional notice where required.

13. Contact Us

For questions, privacy requests, or complaints, contact: